Choosing a Domain Name
- be able to be spelled perfectly by a prospect when you speak the name to them over the telephone. e.g. seesuresales.com (bad) callmenow.com (good) oh also hyphenated domains are not a good idea.
- reflect your message – is this blog about xyz business opportunity only or is it about a specific topic such as health, wellness, happiness with a subtle business message
Best Approach to Blog Content
Successful blogs do not hit people with product messages over the head – they expose problems that need a solution and introduce possibilities and solutions without also introducing a sales pitch every other paragraph. As an aside, I would much reather buy a product from someone who is passionate about a specific topic, and was a subject matter expert, someone who gave good advice and pointed out things to be wary of than someone who just seemed to want to pitch a product and make a sale.
I ask you the reader – who would you prefer, someone who just wanted to make a sale or someone who knew what they were talking about and came across as approachable? In sales this is called rapport building.