Jim’s law of Diminishing Tweets

One complaint that seems to crop up again and again when discussing Twitter with people is that it can be a one way conversation a lot of the time.
Tweets whiz past so fast you hardly can get anything meaningful out of it. When people try and get something out of twitter, some information on a product , a restaurant recommendation, a suggestion for the colour of a new nursery being painted, no responses come back.

I will be continuing to work through this theme in future posts but here are my thoughts so far. [Continue Reading]

Search Engine Marketing – meta keywords are dead long live content!

This post started life as an email sent to one of my clients, the topic we were discussing was the impact a domain name has on search engine rankings.

Choosing a Domain Name

Domain name is only one factor and  from what I have read on current search scoring, it is not a big factor.  My feeling is this  – a domain name should:
  • be able to be spelled perfectly by a prospect  when you speak the name  to them over the telephone.  e.g.   seesuresales.com    (bad) callmenow.com  (good) oh also hyphenated domains are not a good idea.
  • reflect your message   –  is this blog about xyz  business opportunity only or is it about a specific topic such as health, wellness, happiness  with a subtle business message

[Continue Reading]

SEO, Social Networking, Google Advertising & Page Rank

Having a website is great but how do you get people to look at it? The best website will be a waste of money without traffic. Our website optimisation service, internet marketing strategies and social media integration will help drive traffic to your web site.
SEO stands for Search Engine Optimization and it is: – The use of various techniques to improve a web site’s position in the search engines and thus attract more visitors. this traffic which is “organic” or un-paid traffic is the result of searches as opposed to paid results as a result of website promotion.

The importance of SEO

How important is SEO? The short answer is absolutely vital.

SEO stands for Search Engine Optimization and it is: – The use of various techniques to improve a web site’s position in the search engines and thus attract more visitors.

Simple Page Rank Example

Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it; the link it has is of a much higher value. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.

The other concept often confused (even by wikipedia) is that of page rank.

One definition of page rank is:- “PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is is taken into account when a page’s PageRank is calculated. [Continue Reading]

SEO Warfare: Beware of your Competitors Linking Practices

I just picked this up as part of a thread on http://www.webmasterworld.com/google/4084419.htm

Quote from Alby

“What Google is doing is amazingly irresponsible in my opinion.

The fact that Google constantly repeats the statement that “What a competitor does can’t hurt your rankings” doesn’t make it any more true, and by now almost everyone is aware that it is a lie.

Unethical webmasters are killing off competitors by the hundreds (or maybe thousands) on a daily basis and Google does nothing about it. People’s lively hoods are getting destroyed by no fault of their own, and Google doesn’t seem to care.

It is so easy to take out a competitor by posting a large amount of low quality footer links from unrelated websites. It has happened to two different websites that we have in the last two years, and it is practically impossible to get your rankings back. [Continue Reading]